Social Listening

Our previous post examined a consumer brand that launched a campaign to promote their environmental commitments and an image of sustainability. Even though the campaign was mentioned often on social media, semantic network analysis showed that Sustainability existed as a separate narrative that was not a part of the brand’s core meaning. Worse, the word Sustainability was associated with words such as greenwashing and marketing claims. Knowing how your own brand is seen by so

See how semantic network analysis can be applied to social media data to track brand perceptions