HDI White Papers

Interested in learning more about HDI's unique approaches to brand strategy and market research? Our White Papers provide detailed overviews of our most frequently used methodologies.

Check out our blog page for deeper dives and case studies into specific topics.

Semantic Networks

Combining Semiotics with Data Science

This paper describes how HDI uses advanced data science techniques to reveal hidden meaning in text data, such as open-ended survey questions or social media posts. This approach mines impactful insights from text data which is often overlooked

Conjoint Analysis

Testing What Resonates on Social Media

This is your Project description. Provide a brief summary to help visitors understand the context and background of your work. Click on "Edit Text" or double click on the text box to start.

Social Listening

Using Network Analysis

This paper describes how HDI uses advanced data science techniques to reveal hidden meaning in text data, such as open-ended survey questions or social media posts. This approach mines impactful insights from text data which is often overlooked